A touch of pioneering vision by SFA packaging. A pinch of love by JOZO. A drop of recycling advice by CIRCPACK by Veolia and a dash of innovation by MCC Verstraete. Proudly introducing a pioneering recipe for success for circular PP packaging: the JOZO NextCycle IMLTM decorated salt shakers.
JOZO’s salt shaker range is a textbook example of continuous packaging improvement. Before 2021, the packaging was a combination of cardboard and aluminum (tube), polyethylene (bottom) and polystyrene (PE/PS cap). Seen the multicomponent construction, the shakers were considered partially recyclable.
Wanting to future-proof its packaging, JOZO turned to SFA with a vision of complete recyclability. The salt tubes were revamped into mono-material PP packaging decorated with IML, which assured recyclability as well as shelf appeal. The all-polypropylene packaging was assessed by RecyClass, the cross-industry initiative that advances plastic packaging circularity in Europe. Based on the October 2022 scoring methodology for white rigid PP packaging, the standard IML-decorated salt tube was classified B!
But this wasn’t the end point. In February 2023, RecyClass further intensified the DfR guidelines and requirements for packaging to be considered recyclable and – ultimately – circular.
“Driven by JOZO’s visionary commitment to sustainable progress and true to our mission of delivering 100% recyclable and circular packaging solution, we wanted to take it one step further to live up to constantly evolving packaging regulations. Together with MCC Verstraete and JOZO we looked at the options for further improvement. We started trials replacing standard IML labels by the NextCycle IMLTM technology,” says Alexander Heinsdijk, Business Development and Marketing Manager at SFA Packaging.
Trials that soon showed to be successful in terms of printing quality, processability and, most importantly in this project: recyclability.
“As a next generation solution for sustainable rigid PP packaging, NextCycle IMLTMlabels are uniquely designed to separate from the container during the mechanical recycling process, while staying securely fastened with no impairment to its adhesive properties during its lifecycle,” says Nico Van de Walle, Product and Circular Economy Manager Global IML at MCC.
The NextCycle IMLTM technology allows for the packaging to enter the recycling process without the label. In this case, recycling the JOZO tubes results in white recycled material. It’s the perfect balance between recyclability and shelf appeal.
Nico Van de Walle, Product and Circular Economy Manager Global IML at MCC
“As we’re paving the road to a circular economy for plastic packaging, DfR guidelines and Recyclass’ classification requirements will indeed continue to grow stricter. Going mono-material was a giant step forward for JOZO’s salt shakers. Decorating the packaging with NextCycle IMLTM labels, supports the future availability of high-purity rPP.” says Vincent Mooij, Director of CIRCPACK by Veolia.
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